If your sales people are not selling value targeting the need of your customers, you have probably considered sales training.

We agree.

But ask about the guarantee:  Will your sales people use the training, or will they go back to what they were doing?

 
 
May be all your sales people operate within these new selling paradigm.

So how accurate are your forecasts?

When asked, do sales people tell you what strategy they intend to use to win, and what actions are planned to get there?

Can you extract trends on why your customers buy from you based on the work of your sales people?

 
 
Go beyond sales training.
If you have not trained your staff in selling to the value that customers see in your products and services, we recommend you consider it.  You might even consider KTS and its associates to provide such training.

But let's talk about what happens after.

What will management change in its sales process, to ensure that what is learned in the training is applied?

What questions will be asked at the weekly sales meeting, that ensure that the sales training is being used?

How will we measure the result?  When will you be able to say: We have changed! ?

What are you, the manager expecting to get out of it.  What about:

KTS implements a structure that focuses on Actions.  This process lead sales people to act according to the new ways learned. Slowly, without the major resistance often associated with doing something new, change occurs, is measured, feedback is acted upon, and success result.  It's not complicated, it's just hard.  We help you do it. 

Our promise: when we are done, your people will say that they did it themselves.  And that is our reward.